Búsqueda de LIBROS DEL AUTOR: berger bruce k

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  • PUBLIC RELATIONS LEADERS AS SENSEMAKERS
    ebook
    PUBLIC RELATIONS LEADERS AS SENSEMAKERS
    BERGER, BRUCE K. / MENG, JUAN
    Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, governmen...

    $1,600.00

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  • GAINING INFLUENCE IN PUBLIC RELATIONS
    ebook
    GAINING INFLUENCE IN PUBLIC RELATIONS
    BRUCE K. BERGER / BRYAN H. REBER
    Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a...

    $1,380.00

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