Búsqueda de LIBROS DEL AUTOR: bernard jullien

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  • RETHINKING INNOVATION AND DESIGN FOR EMERGING MARKETS
    ebook
    RETHINKING INNOVATION AND DESIGN FOR EMERGING MARKETS
    CHRISTOPHE MIDLER / BERNARD JULLIEN / YANNICK LUNG
    The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India an...

    $1,200.00

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  • THE EU'S GOVERNMENT OF INDUSTRIES
    ebook
    THE EU'S GOVERNMENT OF INDUSTRIES
    BERNARD JULLIEN
    To what extent is business activity governed at a European scale? Since the advent of the recent economic crisis, the EU’s choices about the euro, debt ratios and interest rates have caught the headlines and highlighted the importance of EU decision-making arenas. However, these macro-economic events actually tell us only part of the story about the extent to which business act...

    $1,320.00

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