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  • HISPANIC MARKETING
    ebook
    HISPANIC MARKETING
    FELIPE KORZENNY / SINDY CHAPA / BETTY ANN KORZENNY
    Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic ...

    $1,179.00

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