Búsqueda de LIBROS DEL AUTOR: bev burgess

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  • ACCOUNT-BASED MARKETING
    ebook
    ACCOUNT-BASED MARKETING
    BEV BURGESS
    Looking to deepen your account-based marketing expertise and lead strategic growth in your B2B organization? Account-Based Marketing by Bev Burgess is a practical, authoritative guide designed for mid-career marketers eager to develop and optimize ABM strategies that deliver measurable results. Whether you're new to ABM or refining your approach, this book offers proven models ...

    $799.00

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  • ACCOUNT-BASED GROWTH
    ebook
    ACCOUNT-BASED GROWTH
    BEV BURGESS / TIM SHERCLIFF
    Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, no...

    $879.00

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  • A PRACTITIONER'S GUIDE TO ACCOUNT-BASED MARKETING
    ebook
    A PRACTITIONER'S GUIDE TO ACCOUNT-BASED MARKETING
    BEV BURGESS / DAVE MUNN
    As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and...

    $979.00

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  • EXECUTIVE ENGAGEMENT STRATEGIES
    ebook
    EXECUTIVE ENGAGEMENT STRATEGIES
    BEV BURGESS
    Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value. When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things l...

    $979.00

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