Búsqueda de LIBROS DEL AUTOR: beverly adab

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  • KEY DEBATES IN THE TRANSLATION OF ADVERTISING MATERIAL
    BEVERLY ADAB
    Much has been written about the marketing aspects of promotional material in general, and several scholars (particularly in linguistics) have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre. Not much, on the ot...

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