Búsqueda de LIBROS DEL AUTOR: biocca frank

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  • TELEVISION AND POLITICAL ADVERTISING
    ebook
    TELEVISION AND POLITICAL ADVERTISING
    BIOCCA, FRANK
    This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the preside...

    $1,480.00

    Ver detalle
  • TELEVISION AND POLITICAL ADVERTISING
    ebook
    TELEVISION AND POLITICAL ADVERTISING
    BIOCCA, FRANK
    This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presiden...

    $1,480.00

    Ver detalle