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  • FUNDAMENTALS OF AIRLINE MARKETING
    ebook
    FUNDAMENTALS OF AIRLINE MARKETING
    SCOTT AMBROSE / BLAISE WAGUESPACK
    Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have sha...

    $1,380.00

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