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  • THE PSYCHOLOGY OF ADVERTISING
    ebook
    THE PSYCHOLOGY OF ADVERTISING
    BOB M FENNIS / WOLFGANG STROEBE
    The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. This newly updated fourth edi...

    $1,420.00

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