Búsqueda de LIBROS DEL AUTOR: bonita kolb

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  • ABSOLUTE ESSENTIALS OF MARKETING RESEARCH
    ebook
    ABSOLUTE ESSENTIALS OF MARKETING RESEARCH
    BONITA M. KOLB
    This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysin...

    $539.00

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  • EVENT MANAGEMENT FOR THE TOURISM AND HOSPITALITY INDUSTRIES
    ebook
    EVENT MANAGEMENT FOR THE TOURISM AND HOSPITALITY INDUSTRIES
    BONITA M. KOLB
    Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on c...

    $1,039.00

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  • MARKETING STRATEGY FOR THE CREATIVE AND CULTURAL INDUSTRIES
    ebook
    MARKETING STRATEGY FOR THE CREATIVE AND CULTURAL INDUSTRIES
    BONITA KOLB
    Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. T...

    $1,099.00

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  • ENTREPRENEURSHIP FOR THE CREATIVE AND CULTURAL INDUSTRIES
    ebook
    ENTREPRENEURSHIP FOR THE CREATIVE AND CULTURAL INDUSTRIES
    BONITA M. KOLB
    Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural...

    $1,239.00

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  • MARKETING RESEARCH FOR THE TOURISM, HOSPITALITY AND EVENTS INDUSTRIES
    ebook
    MARKETING RESEARCH FOR THE TOURISM, HOSPITALITY AND EVENTS INDUSTRIES
    BONITA KOLB
    This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light ...

    $1,279.00

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  • MARKETING RESEARCH
    ebook
    MARKETING RESEARCH
    BONITA KOLB
    An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research ...

    $1,306.96

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  • TOURISM MARKETING FOR CITIES AND TOWNS
    ebook
    TOURISM MARKETING FOR CITIES AND TOWNS
    BONITA KOLB
    Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketer...

    $1,559.00

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  • MARKETING FOR CULTURAL ORGANIZATIONS
    ebook
    MARKETING FOR CULTURAL ORGANIZATIONS
    BONITA M. KOLB
    Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts or...

    $1,559.00

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  • MARKETING RESEARCH FOR NON-PROFIT, COMMUNITY AND CREATIVE ORGANIZATIONS
    ebook
    MARKETING RESEARCH FOR NON-PROFIT, COMMUNITY AND CREATIVE ORGANIZATIONS
    BONITA KOLB
    'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different metho...

    $1,379.00

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