Búsqueda de LIBROS DEL AUTOR: bonita kolb

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  • ENTREPRENEURSHIP IN THE ARTS
    ebook
    ENTREPRENEURSHIP IN THE ARTS
    BONITA M. KOLB
    The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students l...

    $1,400.00

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  • ABSOLUTE ESSENTIALS OF MARKETING RESEARCH
    ebook
    ABSOLUTE ESSENTIALS OF MARKETING RESEARCH
    BONITA M. KOLB
    This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysin...

    $580.00

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  • MARKETING STRATEGY FOR THE CREATIVE AND CULTURAL INDUSTRIES
    ebook
    MARKETING STRATEGY FOR THE CREATIVE AND CULTURAL INDUSTRIES
    BONITA M. KOLB
    Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. T...

    $1,240.00

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  • MARKETING RESEARCH FOR THE TOURISM, HOSPITALITY AND EVENTS INDUSTRIES
    ebook
    MARKETING RESEARCH FOR THE TOURISM, HOSPITALITY AND EVENTS INDUSTRIES
    BONITA KOLB
    This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light ...

    $1,340.00

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  • TOURISM MARKETING FOR CITIES AND TOWNS
    ebook
    TOURISM MARKETING FOR CITIES AND TOWNS
    BONITA KOLB
    Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketer...

    $1,800.00

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  • MARKETING FOR CULTURAL ORGANIZATIONS
    ebook
    MARKETING FOR CULTURAL ORGANIZATIONS
    BONITA M. KOLB
    Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts or...

    $1,760.00

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  • MARKETING RESEARCH FOR NON-PROFIT, COMMUNITY AND CREATIVE ORGANIZATIONS
    ebook
    MARKETING RESEARCH FOR NON-PROFIT, COMMUNITY AND CREATIVE ORGANIZATIONS
    BONITA KOLB
    'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different metho...

    $1,220.00

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  • MARKETING RESEARCH FOR THE TOURISM, HOSPITALITY AND EVENTS INDUSTRIES
    ebook
    MARKETING RESEARCH FOR THE TOURISM, HOSPITALITY AND EVENTS INDUSTRIES
    BONITA KOLB
    This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish. The second edition of this textbook has been updated to include: New content on digital research, social media research methods, emerging technologies suc...

    $1,340.00

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  • EVENT MANAGEMENT FOR THE TOURISM AND HOSPITALITY INDUSTRIES
    ebook
    EVENT MANAGEMENT FOR THE TOURISM AND HOSPITALITY INDUSTRIES
    BONITA M. KOLB
    Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing, and evaluating all types of events in an accessible and succinct way. Each chapter is one step in the event management process, from defining the event goals to final assessment. Other essential ...

    $1,160.00

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  • MARKETING STRATEGY FOR THE ARTS
    ebook
    MARKETING STRATEGY FOR THE ARTS
    BONITA M. KOLB
    Marketing Strategy for the Arts, Third Edition, is targeted at students in higher education who plan on working in a creative industry or a cultural organization. Because such companies are talent- or values-driven, marketing must present a brand image that focuses equally on the producer and the product. The strategy for such a company must not only consider market opportuniti...

    $1,240.00

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  • MARKETING RESEARCH: A CONCISE INTRODUCTION
    ebook
    MARKETING RESEARCH: A CONCISE INTRODUCTION
    BONITA KOLB
    An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research ...

    $1,992.49

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