Búsqueda de LIBROS DEL AUTOR: bonita m kolb

4 resultados

bonita m kolb Eliminar filtro Quitar filtros
  • ABSOLUTE ESSENTIALS OF MARKETING RESEARCH
    ebook
    ABSOLUTE ESSENTIALS OF MARKETING RESEARCH
    BONITA M. KOLB
    This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysin...

    $539.00

    Ver detalle
  • EVENT MANAGEMENT FOR THE TOURISM AND HOSPITALITY INDUSTRIES
    ebook
    EVENT MANAGEMENT FOR THE TOURISM AND HOSPITALITY INDUSTRIES
    BONITA M. KOLB
    Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on c...

    $1,039.00

    Ver detalle
  • ENTREPRENEURSHIP FOR THE CREATIVE AND CULTURAL INDUSTRIES
    ebook
    ENTREPRENEURSHIP FOR THE CREATIVE AND CULTURAL INDUSTRIES
    BONITA M. KOLB
    Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural...

    $1,239.00

    Ver detalle
  • MARKETING FOR CULTURAL ORGANIZATIONS
    ebook
    MARKETING FOR CULTURAL ORGANIZATIONS
    BONITA M. KOLB
    Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts or...

    $1,559.00

    Ver detalle