Búsqueda de LIBROS DEL AUTOR: borchers nils s

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  • SOCIAL MEDIA INFLUENCERS IN STRATEGIC COMMUNICATION
    ebook
    SOCIAL MEDIA INFLUENCERS IN STRATEGIC COMMUNICATION
    BORCHERS, NILS S.
    This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between inti...

    $1,220.00

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  • THE ROUTLEDGE COMPANION TO SOCIAL MEDIA INFLUENCERS
    ebook
    THE ROUTLEDGE COMPANION TO SOCIAL MEDIA INFLUENCERS
    NILS S. BORCHERS, MARIAH L. WELLMAN, AND LISELOT HUDDERS
    Social media influencers are the iconic figures of the social media age. As media diets shift to social media, influencers sit at the center of communication flows within the new information ecology. This is a powerful position. As masters of large followerships, influencers can direct online attention and engagement toward certain topics—and away from others. Followers build l...

    $1,380.00

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