Búsqueda de LIBROS DEL AUTOR: brenda g pitts and james j zhang

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  • CONTEMPORARY SPORT MARKETING
    ebook
    CONTEMPORARY SPORT MARKETING
    JAMES J. ZHANG AND BRENDA G. PITTS
    The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional...

    $1,320.00

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  • GLOBAL SPORT MANAGEMENT
    ebook
    GLOBAL SPORT MANAGEMENT
    BRENDA G. PITTS AND JAMES J. ZHANG
    The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport industry today. It represents an essential platform for the international exchange of id...

    $1,320.00

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