Búsqueda de LIBROS DEL AUTOR: brenda g pitts

4 resultados

  • INTERNATIONAL SPORT BUSINESS MANAGEMENT
    JAMES J. ZHANG / BRENDA G. PITTS / LAUREN M. JOHNSON
    This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a v...

    $1,160.00

  • SPORT BUSINESS IN THE UNITED STATES
    BRENDA G. PITTS / JAMES J. ZHANG
    Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.   Featuring new research from scholars working across every sector of sport busi...

    $1,200.00

  • CONTEMPORARY SPORT MARKETING
    JAMES J. ZHANG AND BRENDA G. PITTS
    The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional...

    $1,320.00

  • GLOBAL SPORT MANAGEMENT
    BRENDA G. PITTS AND JAMES J. ZHANG
    The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport industry today. It represents an essential platform for the international exchange of id...

    $1,320.00