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  • CONTEMPORARY CONSUMPTION, CONSUMERS AND MARKETING
    ebook
    CONTEMPORARY CONSUMPTION, CONSUMERS AND MARKETING
    BRENDAN CANAVAN
    Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes...

    $1,280.00

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