Búsqueda de LIBROS DEL AUTOR: brian d smith

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  • MEDIAWRITING
    ebook
    MEDIAWRITING
    DEBORAH A. SILVERMAN / BRIAN S. MEYER / JOE MARREN / W. RICHARD WHITAKER / RONALD D. SMITH / JANET E. RAM
    Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Expanded ...

    $2,100.00

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  • NEW DRUGS, FAIR PRICES
    ebook
    NEW DRUGS, FAIR PRICES
    BRIAN D. SMITH
    New Drugs, Fair Prices addresses the important question of how we might get the innovative new medicines we need at prices we can afford. Today, this debate is impassioned but sterile. One side calls for price controls, discounting their impact on investment in innovation. The other points to miraculous new therapies, disregarding their affordability and social inequity. This p...

    $1,060.00

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  • LEADERSHIP IN THE LIFE SCIENCES
    ebook
    LEADERSHIP IN THE LIFE SCIENCES
    BRIAN D. SMITH
    The healthcare professionals who save and extend our lives are helpless without the medicines and technologies that have revolutionised medical care. But the industry that invents, makes and provides these indispensable tools is transforming under the pressure of ageing populations, globalisation and revolutions in biological and information technology. How this industry adapts...

    $980.00

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  • DARWIN'S MEDICINE
    ebook
    DARWIN'S MEDICINE
    BRIAN D. SMITH
    Darwin’s Medicine is the sequel to Brian D. Smith’s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin’s Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology com...

    $1,000.00

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  • THE FUTURE OF PHARMA
    ebook
    THE FUTURE OF PHARMA
    BRIAN D. SMITH
    By any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock market trends. However, that important contribution appears to be petering out, with significant global implications for employees, shareholders, gover...

    $1,460.00

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  • MAKING MARKETING HAPPEN
    ebook
    MAKING MARKETING HAPPEN
    BRIAN D. SMITH
    'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both.Successful companies do not p...

    $1,420.00

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  • GOD IN STORY
    ebook
    GOD IN STORY
    BRIAN D. BABCOCK / PATRICIA CLARKE / CAROLYN SMITH / JAMES H. SULLIVAN
    Whether you've ever been to church, read the Bible, or know about Jesus, you've probably had thoughts about God. You may have wondered whether God exists or what God is like. We get to know humans through personal experience, what others say about them, or what people say about themselves. The same is true with God. This book examines stories in the Old Testament to help us ca...

    $213.00

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