Búsqueda de LIBROS DEL AUTOR: brian moeran

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  • CREATIVE AND CULTURAL INDUSTRIES IN EAST ASIA
    ebook
    CREATIVE AND CULTURAL INDUSTRIES IN EAST ASIA
    BRIAN MOERAN
    This book presents an introductory overview of the socio-economic organization of creative industries, focusing on the East Asian context. Establishing a theoretical framework founded on the work of Richard Caves, Howard Becker, and Pierre Bourdieu, this textbook is an accessible introduction to creative and cultural industries. Drawing on examples from Japan, South Korea, and ...

    $1,100.00

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  • THE BUSINESS OF ETHNOGRAPHY
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    THE BUSINESS OF ETHNOGRAPHY
    BRIAN MOERAN
    Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically,...

    $920.00

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  • ETHNOGRAPHY AT WORK
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    ETHNOGRAPHY AT WORK
    BRIAN MOERAN
    Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how det...

    $1,100.00

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  • ADVERTISING CULTURES
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    ADVERTISING CULTURES
    TIMOTHY DE WAAL MALEFYT / ‎BRIAN MOERAN
    Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the l...

    $1,000.00

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  • THE MAGIC OF FASHION
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    THE MAGIC OF FASHION
    BRIAN MOERAN
    Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites. ...

    $1,240.00

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  • THE BUSINESS OF CREATIVITY
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    THE BUSINESS OF CREATIVITY
    BRIAN MOERAN
    How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnogr...

    $1,240.00

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  • FOLK ART POTTERS OF JAPAN
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    FOLK ART POTTERS OF JAPAN
    BRIAN MOERAN
    This is a study of a group of potters living in a small community in the south of Japan, and about the problems they face in the production, marketing and aesthetic appraisal of a kind of stoneware pottery generally referred to as mingei, or folk art. It shows how different people in an art world bring to bear different sets of values as they negotiate the meaning of mingei and...

    $1,460.00

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  • WOMEN, MEDIA AND CONSUMPTION IN JAPAN
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    WOMEN, MEDIA AND CONSUMPTION IN JAPAN
    BRIAN MOERAN / LISE SKOV
    First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media. ...

    $1,600.00

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  • ASIAN MEDIA PRODUCTIONS
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    ASIAN MEDIA PRODUCTIONS
    BRIAN MOERAN
    A substantial book on the social practices and cultural attitudes of people producing, reading, watching and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapore and India. ...

    $1,320.00

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  • A JAPANESE ADVERTISING AGENCY
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    A JAPANESE ADVERTISING AGENCY
    BRIAN MOERAN
    This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organ...

    $1,460.00

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  • LANGUAGE AND POPULAR CULTURE IN JAPAN
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    LANGUAGE AND POPULAR CULTURE IN JAPAN
    BRIAN MOERAN
    When this book was originally published it was the first work of its kind to examine the way in which language is used to express the ‘myth’ of advertising slogans and other popular cultural forms. By making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, the book attempts to demystify Japanese culture as it has been hithe...

    $1,320.00

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  • JAPANESE WHALING?
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    JAPANESE WHALING?
    ARNE KALLAND / BRIAN MOERAN
    This book gives a social anthropological account of whaling culture in Japan. When originally published this was the first comprehensive account in English of the history of Japanese whaling, showing how it has given rise to a particular culture. The volume discusses what happens when that culture is threatened. At the same time as explaining the work organization of those invo...

    $1,420.00

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  • ŌKUBO DIARY (ROUTLEDGE REVIVALS)
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    ŌKUBO DIARY (ROUTLEDGE REVIVALS)
    BRIAN MOERAN
    First published in 1985, this Routledge Revival is a lively and colourful account of life in the Japanese countryside, as seen through the eyes of an anthropologist who did fieldwork there for four years. Part journal, part ethnographic observation, part social and moral commentary, this very personal and sensitive book depicts not only the intricate relationships among the val...

    $1,320.00

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