Búsqueda de LIBROS DEL AUTOR: brian mullen

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  • THE PSYCHOLOGY OF CONSUMER BEHAVIOR
    ebook
    THE PSYCHOLOGY OF CONSUMER BEHAVIOR
    BRIAN MULLEN / CRAIG JOHNSON
    After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypoth...

    $1,480.00

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  • ADVANCED BASIC META-ANALYSIS
    ebook
    ADVANCED BASIC META-ANALYSIS
    BRIAN MULLEN
    In response to the growing emphasis on precision in the summarization and integration of research literature, Advanced BASIC Meta-Analysis presents an overview of strategies, techniques, and procedures used in meta-analysis. The book and software provide an integrated and comprehensive combination of meta-analytic tools for the statistical integration of independent study resul...

    $1,480.00

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