Búsqueda de LIBROS DEL AUTOR: brownlie douglas

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  • CELEBRITY, CONVERGENCE AND TRANSFORMATION
    ebook
    CELEBRITY, CONVERGENCE AND TRANSFORMATION
    DOUGLAS BROWNLIE
    Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn ...

    $1,320.00

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  • EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
    ebook
    EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
    BROWNLIE, DOUGLAS / HEWER, PAUL / TADAJEWSKI, MARK
    Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss...

    $1,160.00

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