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  • STRATEGIC PUBLIC RELATIONS MANAGEMENT
    ebook
    STRATEGIC PUBLIC RELATIONS MANAGEMENT
    ERICA WEINTRAUB AUSTIN / BRUCE E. PINKLETON
    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public r...

    $2,540.00

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