Búsqueda de LIBROS DEL AUTOR: bruce wrenn

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  • MARKETING PLANNING GUIDE
    ebook
    MARKETING PLANNING GUIDE
    BRUCE WRENN / PHYLIS M MANSFIELD
    THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous...

    $1,299.00

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  • CONCISE ENCYCLOPEDIA OF CHURCH AND RELIGIOUS ORGANIZATION MARKETING
    ebook
    CONCISE ENCYCLOPEDIA OF CHURCH AND RELIGIOUS ORGANIZATION MARKETING
    ROBERT E STEVENS / DAVID L LOUDON / HENRY COLE / BRUCE WRENN
    Discover the marketing basics to draw new membersand more fundsto your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice ma...

    $1,339.00

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  • THE ESSENTIALS OF MARKETING RESEARCH
    ebook
    THE ESSENTIALS OF MARKETING RESEARCH
    LAWRENCE SILVER / ROBERT E. STEVENS / BRUCE WRENN / DAVID L. LOUDON
    Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marke...

    $2,000.00

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  • MARKETING MANAGEMENT
    ebook
    MARKETING MANAGEMENT
    ROBERT E STEVENS / DAVID L LOUDON / BRUCE WRENN
    Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in mark...

    $1,599.00

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  • THE MARKETING RESEARCH GUIDE
    ebook
    THE MARKETING RESEARCH GUIDE
    ROBERT E STEVENS / DAVID L LOUDON / MORRIS E RUDDICK / BRUCE WRENN / PHILIP K SHERWOOD
    Get the tools you need for effective market research—including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing re...

    $1,599.00

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