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  • THE HISTORY OF MARKETING ARCHITECTURE IN CANADA
    ebook
    THE HISTORY OF MARKETING ARCHITECTURE IN CANADA
    BRYNNE HOPE CAMPBELL
    This book examines Canadian architects’ evolving relationship with marketing, tracing how regulatory restrictions, professional identity, and cultural values shaped attitudes towards promotion. Through analysis of The Canadian Architect magazine, key historical milestones, and firm case studies, it demonstrates that marketing is integral to practice, revealing its role in commu...

    $1,160.00

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