Búsqueda de LIBROS DEL AUTOR: carl h botan

3 resultados

carl h botan Eliminar filtro Quitar filtros
  • PUBLIC RELATIONS THEORY III
    ebook
    PUBLIC RELATIONS THEORY III
    CARL H. BOTAN
    This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from arou...

    $1,800.00

    Ver detalle
  • PUBLIC RELATIONS THEORY
    ebook
    PUBLIC RELATIONS THEORY
    CARL H. BOTAN
    Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then u...

    $1,600.00

    Ver detalle
  • PUBLIC RELATIONS THEORY II
    ebook
    PUBLIC RELATIONS THEORY II
    BOTAN, CARL H. / HAZLETON, VINCENT
    The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theori...

    $1,560.00

    Ver detalle