Búsqueda de LIBROS DEL AUTOR: carl johan petri

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  ebook

  STRATEGIC AND INNOVATIVE PRICING

  MATHIAS CÖSTER / EINAR IVEROTH / NILS-GÖRAN OLVE / CARL-JOHAN PETRI / ALF WESTELIUS

  This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum ...

  $1,200.00

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