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  • ON THE EVOLUTION OF MEDIA
    ebook
    ON THE EVOLUTION OF MEDIA
    CARLOS A. SCOLARI
    This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change. Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chr...

    $1,160.00

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