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  • MARKETING COMMUNICATIONS IN TOURISM AND HOSPITALITY
    ebook
    MARKETING COMMUNICATIONS IN TOURISM AND HOSPITALITY
    SCOTT MCCABE / CAROL ZHANG
    The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment, has led to an increased emphasis on communications strategies in today’s digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipl...

    $1,160.00