Búsqueda de LIBROS DEL AUTOR: carolina castaldi

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  ebook

  TRADEMARKS AND THEIR ROLE IN INNOVATION, ENTREPRENEURSHIP AND INDUSTRIAL ORGANIZATION

  CAROLINA CASTALDI

  Trademarks are the most widely used intellectual property right by companies worldwide. Their strategic importance is increasing, as reputational assets become more relevant for companies than ever, in national and global markets. Trademarks also represent key tools for companies to profit from innovation and can make the difference for start-ups and entrepreneurial firms by al...

  $1,200.00

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