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  • CONDUCTING FOCUS GROUPS FOR BUSINESS AND MANAGEMENT STUDENTS
    ebook
    CONDUCTING FOCUS GROUPS FOR BUSINESS AND MANAGEMENT STUDENTS
    CAROLINE J. OATES / PANAYIOTA J. ALEVIZOU
    In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for do...

    $1,092.34

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