Búsqueda de LIBROS DEL AUTOR: carolyn mae kim

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  • LEVERAGING TECHNOLOGY IN LEADERSHIP COMMUNICATION
    ebook
    LEVERAGING TECHNOLOGY IN LEADERSHIP COMMUNICATION
    CAROLYN MAE KIM
    Taking a close look at how digital media can elevate or diminish a leader’s influence, this book provides a framework to guide organizational leaders’ selection and application of digital tools in communication with stakeholders. Through a media ecology approach, the book begins by exploring the transitions in technology over the course of human history that resulted in today’s...

    $1,120.00

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  • PUBLIC RELATIONS
    ebook
    PUBLIC RELATIONS
    CAROLYN MAE KIM
    The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and...

    $1,240.00

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  • SOCIAL MEDIA CAMPAIGNS
    ebook
    SOCIAL MEDIA CAMPAIGNS
    CAROLYN MAE KIM / MATTHEW PRINCE
    This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals. In many ways, organizations now have access to more data and connection points than ever before. Yet, this abundance requires more strategic and nuanced efforts. At its core, however, one aspect re...

    $1,460.00

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  • SOCIAL MEDIA CAMPAIGNS
    ebook
    SOCIAL MEDIA CAMPAIGNS
    CAROLYN MAE KIM
    This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professional...

    $1,279.00

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