Búsqueda de LIBROS DEL AUTOR: cees b m van riel

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  • THE ALIGNMENT FACTOR
    ebook
    THE ALIGNMENT FACTOR
    CEES B.M. VAN RIEL
    The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these g...

    $1,800.00

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  • ESSENTIALS OF CORPORATE COMMUNICATION
    ebook
    ESSENTIALS OF CORPORATE COMMUNICATION
    CEES B.M. VAN RIEL / CHARLES J. FOMBRUN
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. T...

    $5,300.00

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