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  • STRATEGIC POSITIONING IN VOLUNTARY AND CHARITABLE ORGANIZATIONS
    ebook
    STRATEGIC POSITIONING IN VOLUNTARY AND CHARITABLE ORGANIZATIONS
    CELINE CHEW
    Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, Strategic Positioning in Voluntary and Charitable Organizations reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by existing positioning theories. Based ...

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