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  • QUALITATIVE MARKETING RESEARCH
    ebook
    QUALITATIVE MARKETING RESEARCH
    DAVID CARSON / AUDREY GILMORE / CHAD PERRY / KJELL GRONHAUG
    As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compou...

    $2,077.23

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