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  • THE EFFECTS OF SOCIAL MEDIA ADVERTISING IN CHINA
    ebook
    THE EFFECTS OF SOCIAL MEDIA ADVERTISING IN CHINA
    CHANGCHUN XUAN
    The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. By conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users’ attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communicati...

    $1,160.00

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