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  • WRITING HEALTH COMMUNICATION
    ebook
    WRITING HEALTH COMMUNICATION
    CHARLES ABRAHAM, MARIEKE KOOLS
    Leaflets, information sheets and written materials designed to influence people′s health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health ...

    $1,396.76

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