Búsqueda de LIBROS DEL AUTOR: charles dennis

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  • BUILDING CORPORATE IDENTITY, IMAGE AND REPUTATION IN THE DIGITAL ERA
    ebook
    BUILDING CORPORATE IDENTITY, IMAGE AND REPUTATION IN THE DIGITAL ERA
    T C MELEWAR, CHARLES DENNIS AND PANTEA FOROUDI
    Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap ...

    $1,160.00

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  • INTERNET RETAILING AND FUTURE PERSPECTIVES
    ebook
    INTERNET RETAILING AND FUTURE PERSPECTIVES
    ELEONORA PANTANO / BANG NGUYEN / CHARLES DENNIS / SABINE GERLACH
    Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies...

    $2,060.00

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  • MARKETING THE E-BUSINESS
    ebook
    MARKETING THE E-BUSINESS
    CHARLES DENNIS / LISA HARRIS
    Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in ...

    $1,840.00

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