Búsqueda de LIBROS DEL AUTOR: charles j fombrun

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  ebook

  ESSENTIALS OF CORPORATE COMMUNICATION

  CEES B.M. VAN RIEL / CHARLES J. FOMBRUN

  This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. T...

  $5,300.00

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