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  • CANDIDATE CHARACTER TRAITS IN PRESIDENTIAL ELECTIONS
    ebook
    CANDIDATE CHARACTER TRAITS IN PRESIDENTIAL ELECTIONS
    DAVID B. HOLIAN / CHARLES L. PRYSBY
    Voter perceptions of the personal traits of presidential candidates are widely regarded to be important influences on the vote. Media pundits frequently explain the outcome of presidential elections in terms of the personal appeal of the candidates. Despite the emphasis on presidential character traits in the media, the scholarly investigation in this area is limited. In this b...

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