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  • THE TV BRAND BUILDERS
    ebook
    THE TV BRAND BUILDERS
    ANDY BRYANT / CHARLIE MAWER
    The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Written by two leading practitioners responsible for work as famous as ...

    $879.00

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