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  • INTRODUCTION TO CORPORATE COMMUNICATION
    ebook
    INTRODUCTION TO CORPORATE COMMUNICATION
    CHARU LATA SINGH / MONA GUPTA
    This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specifi...

    $1,200.00

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