Búsqueda de LIBROS DEL AUTOR: cheng hong

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  • THE HANDBOOK OF INTERNATIONAL ADVERTISING RESEARCH
    ebook
    THE HANDBOOK OF INTERNATIONAL ADVERTISING RESEARCH
    CHENG, HONG
    This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarl...

    $2,519.00

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  • THE HANDBOOK OF INTERNATIONAL ADVERTISING RESEARCH
    ebook
    THE HANDBOOK OF INTERNATIONAL ADVERTISING RESEARCH
    HONG CHENG
    This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarl...

    $2,537.00

    Ver detalle