Búsqueda de LIBROS DEL AUTOR: cherniece j plume

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  • SOCIAL MEDIA IN THE MARKETING CONTEXT
    CHERNIECE J. PLUME / YOGESH K. DWIVEDI / EMMA L. SLADE
    Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing be...

    $1,050.00

  • EXTENDED REALITY AND THE FASHION INDUSTRY
    CHERNIECE J. PLUME / HAOYE SUN / SOOMAL MURTAZA
    Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, storytelling, retail, identity, and consumer psychology. It traces the historical evoluti...

    $640.00