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  • THE INNOVATION ENGINE FOR GROWTH
    ebook
    THE INNOVATION ENGINE FOR GROWTH
    SANJAY MAZUMDAR / CHERYL PERKINS
    Written by experts on innovation and growth, this book provides the necessary tools to systematically develop and sustain profitable innovation pipelines. In a hypercompetitive global market, businesses must innovate to survive; yet the failure rate for innovation is extremely high. Strategists and thought leaders, Cheryl Perkins and Dr. Sanjay Mazumdar, offer a sophisticated y...

    $980.00

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