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  • CREATING CUSTOMER LOYALTY
    ebook
    CREATING CUSTOMER LOYALTY
    CHRIS DAFFY
    Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty. This will lead to increased market share, improved sales, an enhanced reputation and higher profitability. Despite this, many of today's companies fail to recognize that the notable improvements in their servi...

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