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  • CIM COURSEBOOK 08/09 MARKETING COMMUNICATIONS
    ebook
    CIM COURSEBOOK 08/09 MARKETING COMMUNICATIONS
    CHRIS FILL / GRAHAM HUGHES
    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowle...

    $940.00

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