Búsqueda de LIBROS DEL AUTOR: chris hackley

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  • QUALITATIVE RESEARCH IN MARKETING AND MANAGEMENT
    ebook
    QUALITATIVE RESEARCH IN MARKETING AND MANAGEMENT
    CHRIS HACKLEY
    This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis, semiotics, literary analysis, practice theory, postmodernism, poststructuralism and other...

    $1,280.00

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  • MARKETING
    ebook
    MARKETING
    CHRIS HACKLEY
    `I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of...

    $1,573.02

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  • MARKETING AND SOCIAL CONSTRUCTION
    ebook
    MARKETING AND SOCIAL CONSTRUCTION
    CHRIS HACKLEY
    Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches...

    $1,320.00

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  • ADVERTISING AND PROMOTION
    ebook
    ADVERTISING AND PROMOTION
    CHRIS HACKLEY
    Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical ap...

    $2,027.44

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