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  • TRANSFORMING CUSTOMER–BRAND RELATIONSHIPS
    ebook
    TRANSFORMING CUSTOMER–BRAND RELATIONSHIPS
    CHRISTINA GARNETT
    Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly bombarded with information, creating that genuine, emotional connection with consumers has become increasingly difficult. This book provides mid-career marketers with practical strategies that transcend traditional transactional interactions and instead cultiva...

    $699.00

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