Búsqueda de LIBROS DEL AUTOR: christina goulding

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  • CRITICAL MARKETING
    ebook
    CRITICAL MARKETING
    PAULINE MACLARAN / MICHAEL SAREN / CHRISTINA GOULDING / RICHARD ELLIOTT / MIRIAM CATERALL
    Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing ...

    $1,540.00

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  • GROUNDED THEORY
    ebook
    GROUNDED THEORY
    CHRISTINA GOULDING
    Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to bot...

    $1,611.64

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