Búsqueda de LIBROS DEL AUTOR: christina oberg

1 resultados

christina oberg Eliminar filtro Quitar filtros
  • INDUSTRIAL MARKETING
    ebook
    INDUSTRIAL MARKETING
    THOMAS FOTIADIS / ADAM LINDGREEN / GEORGE J. SIOMKOS / CHRISTINA ÖBERG / DIMITRIS FOLINAS
    An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle...

    $1,205.12

    Ver detalle