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  • QUALITATIVE RESEARCH METHODS IN PUBLIC RELATIONS AND MARKETING COMMUNICATIONS
    ebook
    QUALITATIVE RESEARCH METHODS IN PUBLIC RELATIONS AND MARKETING COMMUNICATIONS
    CHRISTINE DAYMON / IMMY HOLLOWAY
    The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and ...

    $1,560.00

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