Búsqueda de LIBROS DEL AUTOR: christophe de charentenay

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  • THE INNOVATION ODYSSEY
    ebook
    THE INNOVATION ODYSSEY
    CHRISTOPHE MIDLER / MARC ALOCHET / CHRISTOPHE DE CHARENTENAY
    Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation. The book features...

    $1,040.00

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