Búsqueda de LIBROS DEL AUTOR: christophe midler

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  • THE INNOVATION ODYSSEY
    ebook
    THE INNOVATION ODYSSEY
    CHRISTOPHE MIDLER / MARC ALOCHET / CHRISTOPHE DE CHARENTENAY
    Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation. The book features...

    $1,040.00

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  • RETHINKING INNOVATION AND DESIGN FOR EMERGING MARKETS
    ebook
    RETHINKING INNOVATION AND DESIGN FOR EMERGING MARKETS
    CHRISTOPHE MIDLER / BERNARD JULLIEN / YANNICK LUNG
    The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India an...

    $1,200.00

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  • WORKING ON INNOVATION
    ebook
    WORKING ON INNOVATION
    CHRISTOPHE MIDLER
    Since the mid-1980s, the development of competitive strategies based on intensive innovation has deeply transformed the design of new products and services. Much has been written about new methods and organizations that are likely to develop economically competitive and creative capacities in companies. But much less has been written about transformation of work and identity of...

    $1,360.00

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